Gritti Universe

Gritti is the world’s first social fitness (”SOFI”) decentralized application (”dapp”) in the web3 space.

The Gritti Universe truly embodies the spirit of “social fitness”, harnessing both the best parts of Web2 and Web3 through connecting the physical and digital world. Backed by a team which previously built a running app with over 130 million users and 45,000 running communities around the world, Gritti is well placed to be at the forefront of social fitness, and become a shining example in the Web3 world in terms of transparency, sustainability, and user experience.

Though Gritti allows runners to run by themselves, where we truly shine is the ability to form runner groups and create real social interactions between users. We have launched initially with our first multiplayer game mode, the Stake Run, with many more to come over the next months and years. We believe that while there are many paths to user acquisition, the best way to engage and retain users is through the power of social connections and communities, rather than focusing solely on the wealth effect.

Running is also just the beginning - with composable NFT sneaker designs which are beautifully designed in 3D, Gritti is building the foundations of a creator economy and the potential of a Create2Earn future within the ecosystem. This could even one day be converted to actual physical goods and allow brands and designers to merchandise their concepts. The Gritti universe is one that comprises all kinds of contributors: runners, influencers, designers, sneakerheads, brand ambassadors, and many more.

Gritti further differentiates itself from its competitors through unparalleled relationships with athletic manufacturers, corporate brands, and marathon organizers - which allows Gritti’s users to access a wide variety of externalities such as unique swag or marathon raffles. These externalities not only provide additional utility to Gritti’s tokens, but also provides non-monetary reasons for Web2 users to join the user base and expands the use case for Gritti. All of this combines to form a powerful flywheel effect of strong user acquisition, sticky retention, and more brand engagements, which in turn leads again to better user acquisition.